Oppo Find X10 Pro Max costs 1,799 euros, matching iPhone 18 Pro Max
The flat-screen flagship sits just 200 euros below Samsung's top foldable, a price point that has drawn sharp criticism from European consumers.
By Kenji Hassan ·
Oppo has priced its new Find X10 Pro Max at 1,799 euros in Europe, a figure that equals the cost of the latest iPhone 18 Pro Max. The flat-screen device now costs only 200 euros less than the Samsung Galaxy Z Fold 8, which lists at 1,999 euros. This pricing strategy places a standard smartphone in the same category as premium foldable hardware, a shift that has surprised many buyers.
A reviewer who tested the phone for several weeks acknowledged its strong performance. The device runs on a MediaTek processor and features high-quality cameras and long battery life. The reviewer noted that the hardware meets high standards, but the final price tag reduced the overall appeal of the launch.
The high cost is part of a wider trend in the industry, which the source article refers to as RAMageddon. AI companies are driving up the cost of memory components, forcing manufacturers to raise prices across the board. Samsung's Galaxy S26 Ultra costs 1,769 euros, a figure that is not significantly lower than Oppo's new model. Xiaomi is also rumored to face similar pricing pressures for its next European release.
Consumer reaction on Reddit has been critical. Users pointed out that the Find X10 Pro Max matches the price of the top-tier iPhone. Many noted that prices in some regions are disproportionately high compared to other markets. Commenters also highlighted that the previous generation, the Find X9 Ultra, is still available for a lower price.
Older models now look like better deals. The Find X9 Pro can be found in Europe for roughly 1,000 euros. Some commenters observed that this older flagship includes more memory and a larger battery than the new model, despite costing hundreds of euros less. The reviewer suggested that the Find X9 Pro is the better value for most shoppers.
Some buyers in the UK have found promotional offers that lower the effective cost of the new phone. However, the article stresses that these deals do not change the base price. The Find X10 Pro Max remains very expensive in a market where prices are already climbing.
The article ends by asking readers if they would pay the full price for the new device. It invites feedback on whether the cost is justified by the features offered.
Source: 9to5Google
