Fi cuts tracker price to launch level

Pet owners who rely on GPS technology to monitor their animals can buy a specific satellite-connected device at its original introductory cost this week. Fi has activated a temporary price reduction on its hardware lineup, allowing buyers to secure the Fi Ultra for $209.30.

The company launched the Fi Ultra at this exact price point when it first entered the market. Subsequent increases in cost made the device more expensive than its debut value. The current offer restores the $209.30 price tag, which represents a 30 percent drop from the current retail listing.

The promotion runs through October 25. Shoppers must enter the code SCARY at checkout to receive the discount. This code applies to several satellite-connected models within the Fi catalog, not just the Ultra.

The Fi Ultra combines LTE, GPS, and Starlink satellite coverage to track pets in areas with weak cellular service. The device carries an IP68 rating, making it fully waterproof for use in saltwater. It clips onto a collar or harness and uses a mix of signals to display a pet's location. The hardware can also play sounds and vibrate to alert a dog.

Fi describes the Ultra as the first dog tracker to integrate T-Satellite with Starlink, GPS, and LTE. Battery life reaches up to five days for active dogs, though performance varies based on usage. An earlier test by The Verge in South Carolina found tracking to be precise, but noted that update intervals of two to three minutes could be an issue for fast-moving animals.

The device requires an active subscription to function. Plans are available for six months, one year, or two years. A one-year plan costs $99 for the initial term and $189 for each subsequent year. These plans operate only within the United States, with no satellite coverage available in Alaska.

The unit is physically large, making it better suited for bigger dogs. In Lost Mode, a full charge lasts barely two days, a detail noted in previous testing. The discount expires at the end of the weekend.